Great piece Cassie, thanks for sharing! The subtle art of trust earning.. Realtionships at the heart of all we do, however techy-based. Tech stacks change. Humans will be humans. So, I guess the last stage "What" is subjectively related to some mission statement or maybe a vision in the best of cases. Then how do we measure the impactfulness of that vision? Is that completely personal you think or is there some way to agree on some common greater impact for our collective future? The deeper we go down that funnel of meaning, the more likely we are to wonder about the kind of future we are building for ourselves, I reckon .